Congratulations to TD Garden and Bruin and Celtic team executives as they cut the ribbon on the next phase of their planned $70 million renovation of the 20 year old arena. This phase involved a $4.5 million upgrade and TMS Architects, along with Cambridge 7, was delighted to be a member of the design team that created this dynamic new space.
The new ProShop, at 6,000 square feet, is more than double the size of the old shop, and in the renovation, was moved from an isolated space on the first floor to a prominent location on the second level, overlooking North Station. The shop is “powered by Reebok” and features gear manufactured by Reebok and its sister brand, Adidas. Reebok is the official outfitter of the NHL while Adidas supplies all NBA teams.
The shop features a “blade” along the ceiling with LED lights that change to gold or green depending on the team playing that day and features video clips of the team as well. Customization is available in the shop as fans can design their own team jersey and have it made on site within 15 minutes.